About Us

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Expand Your Business in Germany with Expert Guidance

Are you looking to take your first business steps in Germany? Or have you already tried but need a boost to accelerate your success?

With years of experience in market entry, sales strategy, and business matchmaking, we provide hands-on support to help you navigate the German market with confidence.

How We Support Your Market Entry:

  • Market Entry Strategy – Develop a clear, structured plan for long-term success.
  • Targeted Business Connections – Identify the right clients, partners, and sales channels.
  • Distributor & Partner Search – Find the best distributors, suppliers, or joint-venture partners for your business.
  • Trade Show Success – Pre-arrange B2B meetings, adapt to German trade fair requirements, and optimize your local marketing strategy.
  • Business Road Trips & Delegation Visits – Organize targeted business meetings and industry visits across Germany.
  • Business Coaching & Guidance – Get expert support in negotiations, sales, and cultural adaptation to improve your market approach.

📌 Ready to take action? Let’s build your successful market entry strategy together.

With a background in journalism, I was trained to quickly analyze complex topics, extract key insights, and provide actionable recommendations—a skill that has been invaluable in international business development.

After earning my degree in Political Science from the University of Zagreb, Croatia, I pursued a Master’s in European Studies at the University of Regensburg, Germany, complemented by specialized training in international decision-making and leadership.

For over a decade, I have worked as a Senior Business Development Manager, specializing in market entry strategies for Germany, particularly in the medical sector. Additionally, I have led international expansion projects for German companies entering global markets.

Experience & Expertise:
  • 15+ years in international business development & market entry
  • 4+ years coaching companies on trade show sales & global expansion
  • Extensive experience in B2B matchmaking and strategic partnerships
  • Strong network of professional partners across global markets

Barbara Gjurgjan Lempa, Founder Interrelations

Helping international businesses successfully navigate the German market with expertise, strategy, and hands-on support.

100% reliable, success orientated, practical

Project Examples: Market Entry & Business Expansion

With over 15 years of experience, I have successfully helped international manufacturers, service providers, and exporters expand into the German market. My work spans multiple industries, including medical technology, FMCG, metal processing, IT, and industrial services.

Here are some key projects:

Market Entry to Germany for International Manufacturers

I have assisted foreign manufacturers in entering the German market across various industries:

  • Healthcare & Medical Devices – Market entry support for companies specializing in wound irrigation medical products, cancer cryotherapy devices, and medical cosmetics.
  • FMCG & Consumer Goods – Helped international brands in Manuka honey, food products, and footwear establish distribution networks in Germany.
  • Industrial Services – Supported CNC service providers and software companies in securing partnerships with German clients.

📌 Results: Established strategic partnerships, distributor agreements, and long-term sales channels in Germany.

Training & Capacity Building

  • QUEST Germany – Working group program for internationally expanding SMEs to enter and grow in the German market.
  • Tutoring & training at the Manager Training Programme by the Federal Ministry for Economic Affairs and Climate Action (BMWi) in collaboration with CEFE International.
  • Teaching management seminars on market entry strategies in the Gulf region and Europe.
  • Speaker at international business conferences on German business culture and market entry strategies.

📌 Results: Empowered executives and business leaders with practical strategies for entering and succeeding in the German market.

International B2B Matchmaking & Joint Ventures

  • Supported international metal processing companies and service providers in connecting with German partners.
  • Facilitated technology joint ventures between German and foreign companies.
  • Organized appointments and negotiations between German businesses and international firms at major industry conferences.

📌 Results: Helped businesses secure partnerships, negotiate deals, and expand their operations in Germany.

Business Delegations & Roadshow Planning

  • Organized and facilitated business delegation visits to Germany, including:
    • Road trips with pre-arranged B2B meetings for international business groups.
    • Matchmaking events between German companies and international businesses.

📌 Results: Enabled companies to establish direct connections with potential German buyers, partners, and investors.

Trade Fair Sales Coaching & Business Development

I have provided sales coaching for exporters at international trade fairs in Germany, including:

  • Working with International Promotion Desk (IPD) and Sequa gGmbH, funded by the Federal Ministry for Economic Cooperation and Development (BMZ).
  • Coaching companies to pitch effectively, secure leads, and close deals at German trade fairs.

📌 Results: Clients improved their trade fair performance, sales negotiations, and lead conversion rates.

Trade Show & Exhibition Support

  • Pre-arranged meetings for over 100 companies at major German exhibitions, ensuring high-value business connections.
  • Worked on projects with international trade institutions, commercial offices, and business support organizations to help foreign businesses maximize their event presence.

📌 Results: Clients secured high-quality meetings with German buyers, distributors, and investors, leading to long-term business relationships.

Consulting for Government & Trade Organizations

Collaborated with international trade institutions and commercial offices to develop market entry programs for businesses expanding into Germany.
Worked on projects supporting government agencies and business support organizations in facilitating international trade and investment.

📌 Results: Strengthened international trade relations and helped businesses navigate the German regulatory and business landscape.

Why Work With Us?

  • Expert in sales, matchmaking, and lead generation for foreign businesses 
  • Strong network of German partners, distributors, and investors
  • 15+ years of experience in international business development 
  • Supported 100+ companies in their German market entry

Looking to expand into Germany? Let’s discuss how I can help your business succeed.

Finding the Right German Partner for an Israeli Architectural Software Manufacturer

📌 Result: Secured appointments with two major German IT distributors, leading to a successful business expansion road trip.

Market Entry Support for a CNC Manufacturer from Southeast Europe

📌 Result: Established over 150 connections with German companies, successfully participated in two major exhibitions, expanded the business network, and secured new orders as a direct result.

Market Entry Support for an Israeli Medical Cosmetics Company

📌 Result: Developed a targeted marketing strategy, facilitated a successful trade show presence, and secured a nationwide distribution agreement with German pharmacies.

Specialized in supporting international companies entering the German market.
Working cross-industry with a commitment to tailored research and strategic expansion for every client.

NEW: Quest Germany 2025

Join our proven 3-step system for successful market entry and long-term growth.

Additional Projects & Expertise

  • Trade Show Matchmaking – Organized B2B matchmaking for companies at country pavilions, booked by foreign embassy trade organizations to connect businesses with German partners
  • Aerospace Industry Representation – a representative for the AACII Aerospace Conference in Nuremberg, Germany
  • Large-Scale Business Event Organization – Led the organization of major business events with 400+ international guests, successfully executing them seven years in a row
  • Relocation Support – Assisted international businesses and professionals with setting up operations and relocating to Germany
  • Exhibition Center Representation – Represented a foreign exhibition center in Germany, managing exhibitor acquisition and trade fair participation

Free Download

German Trade Show Directory

Get access to over 210 handpicked trade events across various industries in Germany.