Is your company ready to actively enter the German market?

 

Turn unclear Germany plans into a clear growth strategy

Quest Germany is a structured market entry program for international B2B companies.

You follow a proven roadmap to prepare, enter, and build traction in the German market — with six months of strategic guidance to support execution.

 

Takes 3 minutes. No sales pitch.

Interested in Germany — but want clarity first?

 

You start with a short Germany readiness check and receive personalised insights.
If relevant, you will receive a calendar link for a focused conversation about your situation.

On the call, we look at your business situation in Germany and clarify what would realistically help.
There is no obligation.

After the call, you receive a short market segment overview for your company by email — as a thank you for the conversation.

What happens inside QUEST GERMANY?

Quest Germany is not a theory-based course.
It is a guided working program where companies actively prepare, enter, and engage with the German market — step by step, with expert sparring and clear structure.

Over the course of the program, participants work on their real market entry — not examples or simulations.

QUEST Germany is a 3-Step program:

QUalify the market

Understand the German business landscape and your realistic position within it.
Participants define their target segments, refine their positioning, and identify the right types of German partners — avoiding dead-end outreach and costly misalignment.

Enter the market

Turn preparation into action.
Participants build their outreach approach, refine messaging for German decision-makers, and start real conversations — supported by live guidance, feedback, and sparring.

STay & Grow on the market

Focus on long-term success, not one-off contacts.
Participants strengthen relationships, prepare for trade shows or in-market meetings, and build the foundations for sustainable growth and trust in Germany.

Quest Germany is not for everyone — it’s for companies ready to commit to structured market entry.

By the end of the program, participants have taken concrete steps into the German market — with structure, clarity, and real experience.

Strategic onboarding window currently open.
Limited companies per round.

What former Quest Germany participants say:

Feedback on the Quest Germany program and working format:

Quest Germany gave me a clear, actionable roadmap for entering the German market.
The combination of strategy, execution tools, and Barbara’s focused guidance made a real difference

– Sten Krinpus · B2B Market Entry Specialist · Sweden

Barbara’s guidance made the German market significantly more accessible.
The program combined deep local insight with a clear go-to-market roadmap and practical execution support for real progress.

– Jim Bino Peter Sorniah · Co-Founder & Director · India

Reference Quest Germany

Quest Germany provided deep local market insight and practical strategies that were immediately applicable.
The personalized guidance and hands-on support helped us move forward with clarity and confidence.

– Shlomit Dery · Head of Marketing · Israel

Quest Germany gave our team a strong understanding of the German business landscape, culture, and networking approach.
The interactive sessions and clear structure left us confident about our next steps.

– Girish Umrajkar · VP Sales & Business Development · India

Your guide for structured market entry into Germany

Barbara Gjurgjan Lempa

With over 15 years of experience in international business development, I support international B2B companies entering the German market with structure, realism, and long-term perspective.

My work focuses on helping companies avoid costly missteps, understand how decisions are made in Germany, and build credible relationships — before and during market entry.

In QUEST GERMANY, I work closely with participants as a sparring partner – providing direct feedback, local perspective, and practical guidance as they take real steps into the German market. 

What clients say about working with us beyond Quest

Feedback from international projects, advisory work, and other market entry engagements.

Your progression through the German market

Quest Germany follows a clear 6-month path: from preparation to active market entry and long-term presence.

MARKET EXPERTISE

Qualifying the Market

You gain clarity on where your company fits in the German market and where it doesn’t.

By the end of this phase, you have defined your positioning, target segments, and partner profile — based on German market reality, not assumptions.

STRUCTURED ROADMAP

Entering the Market

You move from preparation into action.

During this phase, you build your lead list, refine outreach for German decision-makers, and start real conversations — supported by live feedback and sparring.

COLLABORATIVE COHORT

Staying on the Market

You consolidate what you’ve started.

This phase focuses on relationship-building, trade show or meeting preparation, and shaping a realistic roadmap for continuing your German market presence beyond the program.

What Will You Achieve?

QUEST Germany sets high goals for its participants. It is not a seminar or course — it is a guided working program focused on real market action and results.

Interactive sessions with individual inputs result in a clear, personalized international business masterplan.

Quest Germany is a 6-month guided working program, with an intensive active phase at the beginning and continued sparring during implementation.

At the end of the intensive phase, you will already:

Who Is QUEST Germany For?

Quest Germany is designed for international B2B companies that are serious about entering the German market in a structured and deliberate way, for example:

International B2B SMEs that are already successful abroad and want to turn Germany from a slow, confusing market into a structured, executable growth plan.

The program is for teams who want to move from preparation to real market action — building outreach, contacts, and first conversations in Germany, supported by experienced sparring along the way.

Quest Germany is not a shortcut. It is a working program for companies that are ready to commit time, focus, and decision-making capacity to their German market entry.

Quest Germany is a fit if you:

QUEST GERMANY – Program Structure & Commitment

Quest Germany combines an intensive working phase with continued guidance and sparring over six months — supporting companies as they actively enter and build presence in the German market. 

Program format:

  • Live expert sessions focused on German market logic, positioning, and decision-making

  • Regular Q&A and sparring sessions addressing your individual business situation

  • Six months of guided implementation, reflection, and adjustment based on real market feedback

  • Peer cohort environment with other international companies facing similar challenges

  • Alumni access for continued connection beyond the core program

Next program start: March 2026

Investment for the full 6-month program:
€2,800 (early commitment)

 
Participation is limited to ensure focused support and meaningful exchange within the group.

*Quest Germany is intentionally limited in size to allow for personal guidance, open discussion, and practical sparring throughout the program.

FAQs

The next Quest Germany cohort is planned to start in March 2026.

Quest Germany combines an intensive working phase with continued guidance and sparring over a total period of six months. Exact dates and session details are shared after the readiness check and strategy call, to ensure alignment with each company’s situation.

Quest Germany is delivered as a live, guided working program.

Participants take part in structured expert sessions, interactive Q&A and sparring sessions, and ongoing guidance while actively working on their German market entry.

To support implementation between sessions, participants receive:

  • access to session recordings

  • a dedicated online program platform

  • practical worksheets and templates to apply directly to their business

  • collaboration and reflection tools used during the program

The program combines group work with individual reflection and feedback, ensuring both structure and flexibility while keeping the focus on real-world execution.

Live participation is strongly encouraged, as Quest Germany is built around interaction and discussion.

If you miss a session, recordings and key materials are provided so you can stay aligned. However, the value of the program comes from active engagement rather than passive consumption.

Yes. Quest Germany is designed for companies before or at the early stages of entering the German market.

The program helps you build the right foundations, avoid common missteps, and approach the market with clarity and structure — even if Germany is new to your team.

Quest Germany is often especially valuable for companies that already have some exposure to the German market and want to structure, professionalize, or rethink their next steps.

If you only need support on a very specific topic, this will be discussed after the readiness check to determine whether Quest Germany or a different format is more appropriate.

Quest Germany requires active participation and follow-through between sessions.
The program is designed for companies that can dedicate regular time to preparation, outreach, and reflection.

Quest Germany is not an open self-signup program.

The first step is to complete the readiness check. Based on your results, you may be invited to a strategy call to discuss whether Quest Germany is the right fit for your company at this stage.

This ensures a focused group and meaningful exchange during the program.

I have worked with companies in engineering, manufacturing, metal processing, medical technology, and IT outsourcing, helping them successfully expand into the German market.

  • CNC & Metal Processing – Helped a provider secure German partners, attend trade shows, and navigate challenges during the pandemic.
  • Aerospace Metal Processing – Arranged B2B meetings in Germany and across Europe for an Israeli aerospace metal processing company.
  • Medical Technology & Healthcare – Matched manufacturers with German distributors and private-label partners. In 2023-2024, I secured two distribution deals and two major private-label agreements in Germany.
  • IT & Engineering Joint Ventures – Assisted companies in setting up assembly lines in Germany and securing strategic partnerships.
  • Trade Show Matchmaking (MedTech) – Organized 150+ B2B meetings for the Medica trade fair, connecting exhibitors with German business leads.
  • FMCG, Fashion, and Cosmetics – Worked with brands to secure distributors and grow market presence in Germany.

See more client references

Quest Germany brings together international B2B companies from different industries that share one common goal: entering or strengthening their presence in the German market.

Participants typically include founders, CEOs, and senior business development or international marketing leaders from sectors such as:

  • Engineering, manufacturing, and industrial services

  • Technology, IT services, and system integration

  • Medical, healthcare, and regulated industries

  • Automotive and industrial supply chains

  • Selected consumer and branded product businesses

To ensure open exchange and meaningful collaboration, each cohort is intentionally limited and composed of non-competing companies.

Throughout Quest Germany, participants develop a clear, actionable roadmap for their German market entry and growth.

The roadmap reflects your company’s positioning, target segments, outreach approach, and next strategic steps. It typically covers areas such as:

  • Market and competitive positioning in Germany

  • Sales and business development approach

  • Lead preparation and partner targeting

  • Timeline planning aligned with your market-entry goals

  • Trade show or in-market activity preparation, where relevant

The roadmap is developed collaboratively during the program, shaped through live guidance, sparring, and real market feedback — not as a static document, but as a working reference for execution.

There are no mandatory additional costs beyond the Quest Germany program fee.

Any optional activities (such as attending trade shows or travel-related expenses) are independent of the program and depend on your company’s individual market entry strategy.

Quest Germany supports you in moving from preparation to real market action.

You work on positioning, outreach, partner conversations, and long-term relationship-building — with continuous guidance and sparring. The program focuses on helping you approach the German market with credibility, structure, and realism rather than quick wins.

Expand your business to Germany with our strong support!