Germany is Waiting. Is Your Business Ready?

Helping internationally-minded companies break into and grow in the German B2B market since 2009 — with clarity, strategy, and confidence.

Our flagship program:

QUEST GERMANY — a guided working program for entering the German market.

Take the Free Readiness Score

Executive Germany Entry Roundtable

A small, application-based online working session for international B2B companies evaluating Germany.

• Real cases
• No slides
• No pitching
• Focused on sequencing, positioning, and structural clarity

Sessions are confirmed once 3–5 aligned companies are selected.

Apply for Next Roundtable

 

You’re already successful abroad. But Germany feels… stuck.

  • Cold outreach that goes nowhere

  • Agents or distributors who don’t deliver

  • Promising trade show leads that vanish after the event

You’re not alone.
Germany is a complex, high-trust market — what works elsewhere often doesn’t work here.

With the right strategy, however, Germany can become one of the most stable and profitable markets to grow.

That’s where we come in.

For over 15 years, we have helped international companies enter the German market and build sustainable, long-term presence.

Whether you’re testing the waters or preparing to scale, we support you to:

  • Qualify whether Germany is truly your next step

  • Develop a culturally aligned go-to-market approach

  • Connect with the right partners, buyers, or clients

  • Grow without wasting time, money, or reputation

See how we can help

How market-ready are you?

Start with our free 2-minute Germany Market Readiness Score and get:

  • A personalized scorecard 

  • Clear recommendations based on your results
Take the Free Score Now

 

Selected feedback from Quest Germany participants and international clients

Client References

I wouldn't want to miss a second of this program!

Participant of QUEST Germany, January 2025

I am extremely impressed with your work and want to continue our cooperation together.

IT Company for Mobile Data Extraction and Analytics, Israel

We need someone with your skills. You are our best investment.

CNC and Metal Service company, Croatia

You helped me bring structure to my sales talks. Your recommendations helped my performance.

Coachee, Trade Shows

Quest Germany

A guided working program for international B2B companies entering the German market   focused on structure, execution, and long-term positioning.

Show Me More

About Us

Expanding into Germany can be challenging – but you don’t have to do it alone.

I’m Barbara, founder of Interrelations, and since 2009, I’ve helped international companies build strong, long-term business relationships in Germany.

Whether you need:

  • Hands-on support for your market entry
  • Coaching for your team
  • Trade show preparation & representation

We work on-site in Germany by your side to ensure your success. Every project is managed in close collaboration with your leadership team, respecting your goals and vision.

Let’s make your German market entry smooth, strategic, and profitable.

More About Us

Barbara Gjurgjan Lempa, Interrelations

 

Listen to Our Insights on German Market Entry

Going Global with Ilan: Important issues to consider when accessing the German market

Crack The German Market with Trade Shows

Navigating Cultural Differences to Unlock Global Opportunities in Germany

PODCAST
More Media Coverage

Free Download

German Trade Show Directory

Get access to over 210 handpicked trade events across various industries in Germany.

Download Now